Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy.
Companies must engage ...
Tags: web engagement, web content, usability, seo, sem, multivariate testing, web optimization, wem ...
Surprise, surprise! Facebook's making changes to its privacy policy yet again. This time it looks like they foreshadow some of the features and changes to be announced at the f8 Developer Conference ...
Tags: facebook, social media, web content, web optimization ...
In addition to some sunshine, the next few months are going to see interesting updates from Bing. Microsoft previewed several new features for their search engine at the Search Engine Strategies 2010 ...
Tags: web engagement, search, microsoft, google, foursquare, bing, web optimization ...
Today it was announced that Webtrends (site) has decided to expand their analytics capabilities for Facebook yet again. The upcoming measurement tools—slated to be released with the next iteration ...
Tags: facebook, social media marketing, web content, web optimization, webtrends, webtrends optimize ...
Twitter announced a tool called @anywhere at this year’s SXSQ event. The new feature enables users to enjoy the Twitter experience (almost) anywhere and anytime, without signing into their actual ...
Tags: sxsw, twitter, web content, web optimization ...
Do not act based on anything you might read in this article. It is purely for information purposes only.
Information is the "communication or reception of knowledge or intelligence," according to ...
Tags: behavior, gerry mcgovern, online marketing, usability, web content, web optimization ...
MediaFunnel, the “Team Tool for Social Media” previously known as TweetFunnel, has rebranded to reflect the company’s focus on providing a single interface from which businesses can ...
Tags: facebook, mediafunnel, social media, social media marketing, twitter, web content, web optimization ...
Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy.
There are two major trends that are now coming together to reshape our ...
Tags: behavior, gerry mcgovern, online marketing, web content, web optimization ...
FuzeBox kicked out a new Twitter-based application for rich media, publishing content, promoting offers, and creating conversational threads. Basically, it’s like Twitter plus FriendFeed, wrapped ...
Tags: social media, social media marketing, tweetshare, twitter, web content, web optimization ...
Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.
"Much of the conventional wisdom ...
Tags: behavior, gerry mcgovern, online marketing, user experience, web content, web optimization ...
Do you remember Seesmic (site)? They’re the company that’s got that cool Tweetdeck alternative with social media marketing perks. Now their revamped Web application is aiming ...
Tags: seesmic, seesmic web, social media, twitter, web content, web optimization ...
Heads up, publishers, Google wants to help you make more money. Yesterday the search giant launched what they’re calling the next generation of ad-serving technology.
A Fresh Look
The ...
Tags: advertising, doubleclick, doubleclick for publishers, google, marketing, web content, web optimization, web publishing ...
Well, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from ...
Tags: advertising, behavioral analytics, effective measure, mobile analytics, web analytics, web content, web optimization ...
Apparently Google’s shopping bug wasn’t squashed when it acquired social search startup Aardvark last week. The company has gone and bought up another email-based startup called ...
Tags: acquisitions, collaboration, google, google buzz, mobile, remail, search, web content, web optimization ...
Google Fiber Network
There aren’t a lot of details yet, but Google claims they’re planning to “build and test ultra high-speed broadband networks in a small number of trial locations ...
Tags: web development, google fiber network, google, web optimization ...
When we last visited the garden, we introduced the Eden Platform, a self-optimizing web content management system released by Preation. Designed to let entrepreneurs and marketers create and maintain ...
Tags: eden platform, preation, seo, web cms, web optimization, web publishing ...
Good complexity leads to greater convenience, choice and options. Bad complexity leads to frustration, wasted time and wasted money.
Dimitris is a small business owner in Greece. According to a TIME ...
Tags: behavior, gerry mcgovern, usability, web cms, web content, web design, web optimization ...